Jade Paul

Helen Searra

<div>How does one capture love?</div><div><br /></div><div>Cape Town based photographer Robin Jones captures the warmth and intimacy between Elli and Edwin’s love in this beautiful collection of photos.</div><div><br /></div><div>Elli and Edwin met in Barcelona by chance whilst both on vacation. It was love at first sight for these two, as they became a couple the day they met.</div><div><br /></div><div>“I never understood the saying… ‘when you know, you know’, until that day.” Elli says as she fondly recalls the memory.</div><div><br /></div><div>“For this shoot, I can remember the day pretty well because we were freshly in love, and we couldn’t take our hands off one another. Having a long-distance relationship is not always fun, but when we saw each other after that long break, we were just so happy to be in each other’s arms again.”</div><div><br /></div><div>As these two kindred spirits relish in one another’s presence, another question is posed to them: What do you love about each other?</div><div><br /></div><div>“What I love about Edwin - he is honest, grown, loyal, loving, caring, protective, sensitive, and patient with me. He has such a beautiful soul and such a positive energy around him and the moment he smiles at me I´m gone. He makes me feel safe and I found home within him. Life feels so easy with him, and everything finally makes sense.</div><div><br /></div><div>Edwin smiles, “Elli is a remarkable human being. Her smile is contagious and takes me to places I can’t explain. She is so selfless, kind and her love for family is unbelievable. She is my number one supporter and always motivates me to strive for greatness. I feel loved at any given moment and that is a priceless feeling.”</div><div><br /></div><div>Models : Elli Herfellner ( @elliherfellner ) and Edwin Olympio ( @olympioo_ )</div>

How does one capture love?

Cape Town based photog...

ELLI & EDWIN | By Robin Jones

<div>Effortless, timeless, sophisticated, classic and cool are words easily used to describe the incomparable Shiela Ho, in both beauty and demeanour. Now pair this powerhouse up with the creative visionary SJ van Zyl and we have a match made in heaven.</div><div>Sophisticated chic, sports luxe, fashion and beauty all captured in one creative afternoon together.</div><div>Great work, dream team!</div><div><br /></div><div>Model - Shiela Ho ( @shielaho )</div><div><br /></div><div>Photographer - SJ van Zyl - ( @sjvanzyl )</div><div><br /></div><div>MUA - Andrea van den Houten ( @andreavdh.makeupartist )</div><div><br /></div><div>#fashion #photography #model #editorial #beauty #style</div><div><br /></div>

Effortless, timeless, sophisticated, classic and c...

SHIELA HO | By SJ Van Zyl

<p>ICE pride ourselves on representing models that have so much more to their allure than meets the eye.</p><p><br /></p><p>Sit down with us as we get to know Rafaela.</p><p><br /></p><p>Q - How did you get into Modeling and what were you doing before?</p>  <p>A - I have been modelling for&nbsp;three years, and before that I was a&nbsp;pharmacist. I finished my pharmacy college in the middle of this year. I’ve always loved fashion and everything about modelling, but I never felt like I was enough to the industry so I never tried before, and then one day I realized that I was throwing away my dream without even trying.&nbsp;That is when the things started to happen!&nbsp;I went to an agency in Brazil and started to work weekly with huge brands that I could never imagine that I would be their face one day. So, believing in my dreams and working hard brought me here to Cape Town!</p><p><br /></p>  <p>Q - What do you like to do in your free time? </p>  <p>A - I love running and workouts in general, I’m always doing some kind of sport like boxing or Muay Thai, but the part of me that likes to mix training and art loves pole dancing.</p><p><br /></p>  <p>Q - What is your most memorable trip and why? </p>  <p>A - When I was in London with my best friend 6 years ago, I was just an adolescent without my parents in another country trying to learn English. It was so exciting! It made me feel that I could go anywhere I wanted to!</p><p><br /></p>  <p>Q - Do you have any bucket list adventures you would like to do one day? </p>  <p>A - Yes! and some of them are here in cape town like paragliding, going up&nbsp;Table mountain&nbsp;and do some boat trips around the city.</p><p><br /></p>  <p>Q - Who is your favourite musician?</p>  <p>A - I don’t have any specific one but I really love some songs of Lana del Rey as she talks about getting over all the challenges of life.</p><p><br /></p>  <p>Q - What is your favourite movie and why? </p>  <p>A - I have two, Pretty woman and Burlesque. Pretty woman make dream about impossible love and Burlesque shows the story of one girl who worked hard and risked everything for her dream, just like I did.</p><p><br /></p>  <p>Q - What is your favourite food? </p>  <p>A - Italian food in general, but I really love salad bowls too.</p><p><br /></p>  <p>Q - If you could master a skill, what would it be? </p>  <p>A - I guess I really would like to have the skill of flying, to feel the freedom of it.</p><p><br /></p>  <p>Q - What is the best piece of advice you’ve ever received and who was it from?</p>  <p>A - From my mom. She told me that I can never in my life live in fear of my dreams.</p><p><br /></p>  <p>Q - What is a dream campaign you would like to book one day? </p>  <p>A - Fenty Beauty or Charlotte Tilbury</p><p><br /></p><p>Model - Rafaela Lima ( @_rafadlima )</p><p>#Fashion #modelstyle #model #beauty #fashionphotography</p>

ICE pride ourselves on representing models that ha...

RAFAELA LIMA |  Up Close & Personal

<p>A stride towards excellence with ASICS</p><p>In the&nbsp;world of sports the right gear can make all the difference. It is the fine line between ordinary and extraordinary.&nbsp;</p><p>Model Joel Mukadi working with ASICS marks a significant milestone in his career. ASICS, a brand known for it&#39;s commitment to innovation and excellence in athletic footwear and apparel, saw a kindred spirit in him.&nbsp;</p><p>ASICS footwear is&nbsp;not just about running, it is&nbsp;about striving for excellence, pushing boundaries and making every stride count. Which is nothing short of the truth when it comes to Joel and his cordial presence and jovial character.&nbsp;</p><p><br /></p><p>Model - Joel Mukadi (@joelmukadi_)</p><p>Campaign - ASICS South Africa (@asics_za)</p><p>Photographer - Zander Opperman (@uglybruv)</p><p>Creative Director - Herman Du Toit (@hermandutoit)</p><p>Stylist - Justin Jurd (@itsjustinjurd)</p><p>Hair &amp; Make up - Alet Viljoen (@aletviljoenhairmakeup)</p><p><br /></p><p>#joelmukadi #asics #commercial #fashion</p>

JOEL MUKADI | ASICS

<div>Leading Lady, Boss Babe, Girl Boss, Entrepreneur, Body Positive Advocate, Dream Chaser, Goal Getter and Super Mom are all words we would use to describe Junette Syster.&nbsp;&nbsp;</div><p><br /></p><div>Junette’s journey as a model started quite accidentally, but it was also perfectly poised for when the fashion and advertising worlds were tired of unattainable, unsustainable role models occupying every square inch of ad space.&nbsp; Junette came hurtling in, unapologetic, authentic, outspoken and wildly witty; challenging the status quo of beauty standards.</div><p><br /></p><div>We will go as far as to say she became a hero for many, an aspirational yet absolutely relatable spokesperson for women who were tired of feeling less than their airbrushed counterparts and a reminder to all genders that beauty really does glow from within and is made up of far more than gravity defying curves, perky bosoms and tiny waistlines. She epitomises the adage that confidence exudes beauty in all its forms and self love is the freedom we all deserve.&nbsp; She hasn’t deprived herself of living her best beach body life just because society has predetermined what a woman should look like in a bikini.&nbsp;&nbsp;</div><p><br /></p><div>In this editorial for Club Magazine, she slips into something more demure and channels chic, bold, colourful fashion that accentuates her curves in all the right places and affirms that she means business.&nbsp; She is a true Leading Lady and truth be told, she’s also the girl who claps the loudest for her fellow sisterhood and she loves to see you winning.&nbsp;&nbsp;</div><div><br /></div><div>Model - Junette Syster (@junetteva01)</div><div>Photographer - Zhann Solomons (@zhann_j)</div><div>Magazine - Cub Magazine (@tfg_clubmagazine)</div><div>Styling - Mia-Tess Smith (@miaatess)</div><div><br /></div>

Leading Lady, Boss Babe, Girl Boss, Entrepreneur, ...

JUNETTE SYSTER | Club Magazine

<p>Online shopping has certainly changed the landscape of the fashion and retail industries&nbsp;and although convenience is probably the leading motive behind fingertip-driven shopping sprees;&nbsp;for many the tangible retail experience is something that even our favourite shopping apps cannot replace.&nbsp; Beautifully and carefully curated spaces that tantalize all the senses, serotonin inducing music, restaurants boasting cuisines&nbsp;from around the world&nbsp;and enticing fragrances&nbsp;that waft from high end stores are some of the factors that keep so many shoppers enthralled by the mall experience.</p><p><br /></p><p>This is&nbsp;synonymous with the fresh and exhilarating&nbsp;atmosphere that the Hyprop Group has created when designing their malls.&nbsp; The&nbsp;highly anticipated&nbsp;SS23 campaign&nbsp;produced for a collection of the most iconic shopping centres across South Africa is testimony to the bright, bold and happy experience they intend on giving their customers. It&#39;s a total ICE Genetics takeover&nbsp;featuring Asanda, Naledi, Talisha, Tevin, Tia, Van-Lee and Future Face Jordan H.&nbsp; Keep an eye out for these beautiful, diverse smiling faces in a Hyprop mall near you!</p><p>Happy shopping babes;)</p><p><br /></p><p>Models:</p><p>Asanda Maku</p><p>Naledi Mokoena</p><p>Talisha Pienaar</p><p>Tevin Weiner</p><p>Tia Alexander</p><p>Van-Lee Johnson</p><p>Jordan Hickman (Fuure Face feature)</p><p><br /></p><p>Shopping Centres:</p><p>Canal Walk Shopping Centre</p><p>Capegate Shopping Centre</p><p>Somerset Mall</p><p>Clearwater Mall</p><p>Woodlands Boulevard</p><p>Rosebank Mall</p><p>The Glen Shopping Centre</p><p><br /></p><p>#thisisus #icegenetics #fashion&nbsp;</p>

Online shopping has certainly changed the landscap...

ASANDA, NALEDI, TALISHA, TEVIN, TIA & VAN-LEE | This Is Us

<div>It&#39;s always Summer somewhere.</div><div><br /></div><div>Model Wendel Muller channels her inner Goddess in the latest Sam Friday campaign, shot in beautiful Cape Town.</div><div><br /></div><div>Amsterdam based photographer, Roos Ates, captured the essence of an endless Summer with golden tones, effortless chic and scenic backdrops.&nbsp; Did someone say vacation?</div><div><br /></div><div><br /></div><div>Model - Wendel Muller (@wendelmuller)</div><div>Photographer - Roos Ates (@rosanneates)</div><div>Brand - Sam Friday (@samfridayofficial)</div><div>Creatives - Tao Farren-Hefer (@toafarren) and Katarina Staines (@katarinastaines)</div><div>Make up artist - Jacqueline Viljoen (@jacqui_viljoen_art)</div><div><br /></div><div>#fashion #beachchic</div>

It's always Summer somewhere.

Model Wendel Muller...

WENDEL MULLER | By Roos Ates for Sam Friday

<div>International models and couple, Isis and Emeke were captured so beautifully by German photographer Marina Geckeler.</div><div><br /></div><div>Clifton beach, cool shades and beautiful people; is that not Cape Town summed up?</div><div><br /></div><div>#capetown #summer #icemodels #icegenetics</div>

International models and couple, Isis and Emeke we...

ISIS & EMEKE | Marina Geckeler Clifton Sessions

Dawn, an editorial for Moevir Magazine, photographed by Martina Monti is set on a rooptop in Woodstock, Cape Town, and channels strong industrial style fashion.&nbsp; Styling by Sarah Tombani.

Dawn, an editorial for Moevir Magazine, photograph...