Alexandra Schouteden

Alecia Morais

Wendel Muller

<div>It&#39;s always Summer somewhere.</div><div><br /></div><div>Model Wendel Muller channels her inner Goddess in the latest Sam Friday campaign, shot in beautiful Cape Town.</div><div><br /></div><div>Amsterdam based photographer, Roos Ates, captured the essence of an endless Summer with golden tones, effortless chic and scenic backdrops.&nbsp; Did someone say vacation?</div><div><br /></div><div><br /></div><div>Model - Wendel Muller (@wendelmuller)</div><div>Photographer - Roos Ates (@rosanneates)</div><div>Brand - Sam Friday (@samfridayofficial)</div><div>Creatives - Tao Farren-Hefer (@toafarren) and Katarina Staines (@katarinastaines)</div><div>Make up artist - Jacqueline Viljoen (@jacqui_viljoen_art)</div><div><br /></div><div>#fashion #beachchic</div>

It's always Summer somewhere.

Model Wendel Muller channels her inner Goddess in the latest Sam Friday campaign, shot in beautiful Cape Town.

Amsterdam based photographer, Roos Ates, captured the essence of an endless Summer with golden tones, effortless chic and scenic backdrops.  Did someone say vacation?


Model - Wendel Muller (@wendelmuller)
Photographer - Roos Ates (@rosanneates)
Brand - Sam Friday (@samfridayofficial)
Creatives - Tao Farren-Hefer (@toafarren) and Katarina Staines (@katarinastaines)
Make up artist - Jacqueline Viljoen (@jacqui_viljoen_art)

#fashion #beachchic

Wendel Muller Roos Ates Sam Friday

WENDEL MULLER | By Roos Ates for Sam Friday

Nandy Alexander

Naledi Mokoena

<p>Online shopping has certainly changed the landscape of the fashion and retail industries&nbsp;and although convenience is probably the leading motive behind fingertip-driven shopping sprees;&nbsp;for many the tangible retail experience is something that even our favourite shopping apps cannot replace.&nbsp; Beautifully and carefully curated spaces that tantalize all the senses, serotonin inducing music, restaurants boasting cuisines&nbsp;from around the world&nbsp;and enticing fragrances&nbsp;that waft from high end stores are some of the factors that keep so many shoppers enthralled by the mall experience.</p><p><br /></p><p>This is&nbsp;synonymous with the fresh and exhilarating&nbsp;atmosphere that the Hyprop Group has created when designing their malls.&nbsp; The&nbsp;highly anticipated&nbsp;SS23 campaign&nbsp;produced for a collection of the most iconic shopping centres across South Africa is testimony to the bright, bold and happy experience they intend on giving their customers. It&#39;s a total ICE Genetics takeover&nbsp;featuring Asanda, Naledi, Talisha, Tevin, Tia, Van-Lee and Future Face Jordan H.&nbsp; Keep an eye out for these beautiful, diverse smiling faces in a Hyprop mall near you!</p><p>Happy shopping babes;)</p><p><br /></p><p>Models:</p><p>Asanda Maku</p><p>Naledi Mokoena</p><p>Talisha Pienaar</p><p>Tevin Weiner</p><p>Tia Alexander</p><p>Van-Lee Johnson</p><p>Jordan Hickman (Fuure Face feature)</p><p><br /></p><p>Shopping Centres:</p><p>Canal Walk Shopping Centre</p><p>Capegate Shopping Centre</p><p>Somerset Mall</p><p>Clearwater Mall</p><p>Woodlands Boulevard</p><p>Rosebank Mall</p><p>The Glen Shopping Centre</p><p><br /></p><p>#thisisus #icegenetics #fashion&nbsp;</p>

Online shopping has certainly changed the landscape of the fashion and retail industries and although convenience is probably the leading motive behind fingertip-driven shopping sprees; for many the tangible retail experience is something that even our favourite shopping apps cannot replace.  Beautifully and carefully curated spaces that tantalize all the senses, serotonin inducing music, restaurants boasting cuisines from around the world and enticing fragrances that waft from high end stores are some of the factors that keep so many shoppers enthralled by the mall experience.



This is synonymous with the fresh and exhilarating atmosphere that the Hyprop Group has created when designing their malls.  The highly anticipated SS23 campaign produced for a collection of the most iconic shopping centres across South Africa is testimony to the bright, bold and happy experience they intend on giving their customers. It's a total ICE Genetics takeover featuring Asanda, Naledi, Talisha, Tevin, Tia, Van-Lee and Future Face Jordan H.  Keep an eye out for these beautiful, diverse smiling faces in a Hyprop mall near you!

Happy shopping babes;)



Models:

Asanda Maku
Naledi Mokoena

Talisha Pienaar

Tevin Weiner

Tia Alexander

Van-Lee Johnson

Jordan Hickman (Fuure Face feature)



Shopping Centres:

Canal Walk Shopping Centre

Capegate Shopping Centre

Somerset Mall

Clearwater Mall

Woodlands Boulevard

Rosebank Mall

The Glen Shopping Centre



#thisisus #icegenetics #fashion 

Asanda Maku Naledi Mokoena Talisha Pienaar Tevin Weiner Tia Alexander Van-Lee Johnson Hyprop commerical fashion This Is Us

Asanda Maku Naledi Mokoena Talisha Pienaar Tevin Weiner T...

ASANDA, NALEDI, TALISHA, TEVIN, TIA & VAN-LEE | This Is Us

Meagan Shehab

Dawn, an editorial for Moevir Magazine, photographed by Martina Monti is set on a rooptop in Woodstock, Cape Town, and channels strong industrial style fashion.&nbsp; Styling by Sarah Tombani.

Dawn, an editorial for Moevir Magazine, photographed by Martina Monti is set on a rooptop in Woodstock, Cape Town, and channels strong industrial style fashion.  Styling by Sarah Tombani.

Danelle Horn

Danelle
Horn