Leila Hamze

Theresa Nana-Yaa

Jenna Gillingham

Crosby Pitner-Faber

Lindsey MacSymon

Talisha Pienaar

<p>Online shopping has certainly changed the landscape of the fashion and retail industries&nbsp;and although convenience is probably the leading motive behind fingertip-driven shopping sprees;&nbsp;for many the tangible retail experience is something that even our favourite shopping apps cannot replace.&nbsp; Beautifully and carefully curated spaces that tantalize all the senses, serotonin inducing music, restaurants boasting cuisines&nbsp;from around the world&nbsp;and enticing fragrances&nbsp;that waft from high end stores are some of the factors that keep so many shoppers enthralled by the mall experience.</p><p><br /></p><p>This is&nbsp;synonymous with the fresh and exhilarating&nbsp;atmosphere that the Hyprop Group has created when designing their malls.&nbsp; The&nbsp;highly anticipated&nbsp;SS23 campaign&nbsp;produced for a collection of the most iconic shopping centres across South Africa is testimony to the bright, bold and happy experience they intend on giving their customers. It&#39;s a total ICE Genetics takeover&nbsp;featuring Asanda, Naledi, Talisha, Tevin, Tia, Van-Lee and Future Face Jordan H.&nbsp; Keep an eye out for these beautiful, diverse smiling faces in a Hyprop mall near you!</p><p>Happy shopping babes;)</p><p><br /></p><p>Models:</p><p>Asanda Maku</p><p>Naledi Mokoena</p><p>Talisha Pienaar</p><p>Tevin Weiner</p><p>Tia Alexander</p><p>Van-Lee Johnson</p><p>Jordan Hickman (Fuure Face feature)</p><p><br /></p><p>Shopping Centres:</p><p>Canal Walk Shopping Centre</p><p>Capegate Shopping Centre</p><p>Somerset Mall</p><p>Clearwater Mall</p><p>Woodlands Boulevard</p><p>Rosebank Mall</p><p>The Glen Shopping Centre</p><p><br /></p><p>#thisisus #icegenetics #fashion&nbsp;</p>

Online shopping has certainly changed the landscape of the fashion and retail industries and although convenience is probably the leading motive behind fingertip-driven shopping sprees; for many the tangible retail experience is something that even our favourite shopping apps cannot replace.  Beautifully and carefully curated spaces that tantalize all the senses, serotonin inducing music, restaurants boasting cuisines from around the world and enticing fragrances that waft from high end stores are some of the factors that keep so many shoppers enthralled by the mall experience.



This is synonymous with the fresh and exhilarating atmosphere that the Hyprop Group has created when designing their malls.  The highly anticipated SS23 campaign produced for a collection of the most iconic shopping centres across South Africa is testimony to the bright, bold and happy experience they intend on giving their customers. It's a total ICE Genetics takeover featuring Asanda, Naledi, Talisha, Tevin, Tia, Van-Lee and Future Face Jordan H.  Keep an eye out for these beautiful, diverse smiling faces in a Hyprop mall near you!

Happy shopping babes;)



Models:

Asanda Maku
Naledi Mokoena

Talisha Pienaar

Tevin Weiner

Tia Alexander

Van-Lee Johnson

Jordan Hickman (Fuure Face feature)



Shopping Centres:

Canal Walk Shopping Centre

Capegate Shopping Centre

Somerset Mall

Clearwater Mall

Woodlands Boulevard

Rosebank Mall

The Glen Shopping Centre



#thisisus #icegenetics #fashion 

Asanda Maku Naledi Mokoena Talisha Pienaar Tevin Weiner Tia Alexander Van-Lee Johnson Hyprop commerical fashion This Is Us

Asanda Maku Naledi Mokoena Talisha Pienaar Tevin Weiner T...

ASANDA, NALEDI, TALISHA, TEVIN, TIA & VAN-LEE | This Is Us

Oli Lacey

Gerda-Marie Mare

Tevin Wiener

Junette Syster

<div>Leading Lady, Boss Babe, Girl Boss, Entrepreneur, Body Positive Advocate, Dream Chaser, Goal Getter and Super Mom are all words we would use to describe Junette Syster.&nbsp;&nbsp;</div><p><br /></p><div>Junette’s journey as a model started quite accidentally, but it was also perfectly poised for when the fashion and advertising worlds were tired of unattainable, unsustainable role models occupying every square inch of ad space.&nbsp; Junette came hurtling in, unapologetic, authentic, outspoken and wildly witty; challenging the status quo of beauty standards.</div><p><br /></p><div>We will go as far as to say she became a hero for many, an aspirational yet absolutely relatable spokesperson for women who were tired of feeling less than their airbrushed counterparts and a reminder to all genders that beauty really does glow from within and is made up of far more than gravity defying curves, perky bosoms and tiny waistlines. She epitomises the adage that confidence exudes beauty in all its forms and self love is the freedom we all deserve.&nbsp; She hasn’t deprived herself of living her best beach body life just because society has predetermined what a woman should look like in a bikini.&nbsp;&nbsp;</div><p><br /></p><div>In this editorial for Club Magazine, she slips into something more demure and channels chic, bold, colourful fashion that accentuates her curves in all the right places and affirms that she means business.&nbsp; She is a true Leading Lady and truth be told, she’s also the girl who claps the loudest for her fellow sisterhood and she loves to see you winning.&nbsp;&nbsp;</div><div><br /></div><div>Model - Junette Syster (@junetteva01)</div><div>Photographer - Zhann Solomons (@zhann_j)</div><div>Magazine - Cub Magazine (@tfg_clubmagazine)</div><div>Styling - Mia-Tess Smith (@miaatess)</div><div><br /></div>

Leading Lady, Boss Babe, Girl Boss, Entrepreneur, Body Positive Advocate, Dream Chaser, Goal Getter and Super Mom are all words we would use to describe Junette Syster.  


Junette’s journey as a model started quite accidentally, but it was also perfectly poised for when the fashion and advertising worlds were tired of unattainable, unsustainable role models occupying every square inch of ad space.  Junette came hurtling in, unapologetic, authentic, outspoken and wildly witty; challenging the status quo of beauty standards.


We will go as far as to say she became a hero for many, an aspirational yet absolutely relatable spokesperson for women who were tired of feeling less than their airbrushed counterparts and a reminder to all genders that beauty really does glow from within and is made up of far more than gravity defying curves, perky bosoms and tiny waistlines. She epitomises the adage that confidence exudes beauty in all its forms and self love is the freedom we all deserve.  She hasn’t deprived herself of living her best beach body life just because society has predetermined what a woman should look like in a bikini.  


In this editorial for Club Magazine, she slips into something more demure and channels chic, bold, colourful fashion that accentuates her curves in all the right places and affirms that she means business.  She is a true Leading Lady and truth be told, she’s also the girl who claps the loudest for her fellow sisterhood and she loves to see you winning.  

Model - Junette Syster (@junetteva01)
Photographer - Zhann Solomons (@zhann_j)
Magazine - Cub Magazine (@tfg_clubmagazine)
Styling - Mia-Tess Smith (@miaatess)


Marcellus Williams

Marcellus
Williams