Nuzhah Jacobs

Emma Pooley

Robin Meyer

Sandra Tabares

Micaela Baatjes

Lila Gouws

Tia Alexander

Online shopping has certainly changed the landscape of the fashion and retail industries&nbsp;and although convenience is probably the leading motive behind fingertip-driven shopping sprees;&nbsp;for many the tangible retail experience is something that even our favourite shopping apps cannot replace.&nbsp; Beautifully and carefully curated spaces that tantalize all the senses, serotonin inducing music, restaurants boasting cuisines&nbsp;from around the world&nbsp;and enticing fragrances&nbsp;that waft from high end stores are some of the factors that keep so many shoppers enthralled by the mall experience. This is&nbsp;synonymous with the fresh and exhilarating&nbsp;atmosphere that the Hyprop Group has created when designing their malls.&nbsp; The&nbsp;highly anticipated&nbsp;SS23 campaign&nbsp;produced for a collection of the most iconic shopping centres across South Africa is testimony to the bright, bold and happy experience they intend on giving their customers. It&#39;s a total ICE Genetics takeover&nbsp;featuring Asanda, Naledi, Talisha, Tevin, Tia, Van-Lee and Future Face Jordan H.&nbsp; Keep an eye out for these beautiful, diverse smiling faces in a Hyprop mall near you!Happy shopping babes;) Models:Asanda MakuNaledi MokoenaTalisha PienaarTevin WeinerTia AlexanderVan-Lee JohnsonJordan Hickman (Fuure Face feature) Shopping Centres:Canal Walk Shopping CentreCapegate Shopping CentreSomerset MallClearwater MallWoodlands BoulevardRosebank MallThe Glen Shopping Centre #thisisus #icegenetics #fashion&nbsp;

Online shopping has certainly changed the landscape of the fashion and retail industries and although convenience is probably the leading motive behind fingertip-driven shopping sprees; for many the tangible retail experience is something that even our favourite shopping apps cannot replace.  Beautifully and carefully curated spaces that tantalize all the senses, serotonin inducing music, restaurants boasting cuisines from around the world and enticing fragrances that waft from high end stores are some of the factors that keep so many shoppers enthralled by the mall experience.



This is synonymous with the fresh and exhilarating atmosphere that the Hyprop Group has created when designing their malls.  The highly anticipated SS23 campaign produced for a collection of the most iconic shopping centres across South Africa is testimony to the bright, bold and happy experience they intend on giving their customers. It's a total ICE Genetics takeover featuring Asanda, Naledi, Talisha, Tevin, Tia, Van-Lee and Future Face Jordan H.  Keep an eye out for these beautiful, diverse smiling faces in a Hyprop mall near you!

Happy shopping babes;)



Models:

Asanda Maku
Naledi Mokoena

Talisha Pienaar

Tevin Weiner

Tia Alexander

Van-Lee Johnson

Jordan Hickman (Fuure Face feature)



Shopping Centres:

Canal Walk Shopping Centre

Capegate Shopping Centre

Somerset Mall

Clearwater Mall

Woodlands Boulevard

Rosebank Mall

The Glen Shopping Centre



#thisisus #icegenetics #fashion 

Asanda Maku Naledi Mokoena Talisha Pienaar Tevin Weiner Tia Alexander Van-Lee Johnson Hyprop commerical fashion This Is Us

Asanda Maku Naledi Mokoena Talisha Pienaar Tevin Weiner T...

ASANDA, NALEDI, TALISHA, TEVIN, TIA & VAN-LEE | This Is Us

Anna Allen

Shamone Jardim

Frisco Babalana

Chey Carty

Alexia Feurig

Isabella Abrahams

Michelle Allen

Anastasia Klaffert

Michael Oliver Love is a master at the craft of blending art and photography, which is perfectly curated&nbsp;in this editorial featuring the stunning Sisipho Ntsabo. Michael’s ability to play with saturated colors and contrasts leaves an imprint on his audience. A coy stare through ruffles of orange tulle and confident poise makes Sisipho the perfect subject for this masterpiece. Model - Sisipho Ntsabo ( @sispho_ntsabo ) Photographer - Michael Oliver Love ( @michaeloliverlove ) #fashion #woman #editorial #photography #art

Lauren Norstrom

Lauren
Norstrom